Dental website examples: what a good UK practice site shows, page by page
A good dental website shows, on every page, who you are, whether you are NHS, mixed or private, and how to book from a phone. Below is a worked example for a fictional practice: the homepage, a treatment page, a new patient page and the footer, with weak and better wording for each.
Why these examples use a made-up practice
Galleries of dental websites mostly show designs. Design matters less than whether each page answers what a patient came to find out, and whether it meets the General Dental Council's rules on advertising (the guidance refers to the NHS 'or equivalent health service', so it covers practices across the UK), which apply to a practice website. So rather than pick apart real practices, this guide builds one example site for a fictional practice, Quillmere Dental (a two-surgery, mixed NHS and private practice that does not exist), and shows what each page needs. For what we build for real practices, see our page on websites for dental practices.
The homepage
A patient landing on the homepage wants three answers quickly: is this a dentist near me, can I be seen, and how do I book.
| Part of the page | Weak example | Better example |
|---|---|---|
| Page title (the blue link in Google) | Home | Quillmere Dental: NHS and private dentist in [town] |
| Main heading | Welcome to our practice | NHS and private dental care in [town] |
| First line | Creating beautiful smiles for over 20 years | Check-ups, hygiene, fillings and implants for adults and children. Taking new private patients; call to ask about NHS places. |
| Main button | Find out more | Call [phone number], or Book online |
Google's guidance on title links says to avoid vague titles such as "Home" and to give each page its own descriptive title, because the title is often what people use to decide which result to click. The GDC says you must make clear in advertising and practice publicity whether the practice is NHS, mixed or wholly private, so say it near the top, not only on a fees page.
A treatment page
Every treatment you want more of needs its own page: a patient searching for implants should land on a page about implants, not on the homepage. A good treatment page for Quillmere Dental's implants would cover:
- What the treatment is, in plain words.
- Who it may suit, and that it depends on an assessment. The GDC asks that treatment promoted on marketing and social sites makes clear it may not be appropriate for every patient and depends on a satisfactory assessment. Saying the same on your own page is a sensible habit.
- Who does it: the dentist's name, professional qualification and the country it came from, and GDC registration number.
- What happens at the first appointment, and how to book one.
- Fees, or where to find them, kept up to date.
Wording to avoid and what to use instead:
| Avoid | Why | Use instead |
|---|---|---|
| "Our implant specialist" (dentist not on a specialist list) | The GDC limits specialist titles to dentists on one of its specialist lists | "[Dentist's name] has a special interest in implants" |
| "Pain-free implants with perfect results" | Claims likely to create an unjustified expectation of results are not allowed | "We'll explain what to expect at each stage, including recovery" |
| "The most experienced implant team in the county" | Claims must be backed up with facts, and the website must not compare your team's skills with other dentists' | "[Dentist's name] has placed implants at the practice since [year]" (only if true) |
Our free GDC advertising checker flags specialist titles and pain-free claims like those in the left-hand column if you paste in a page.
The new patient page
For Quillmere Dental the new patient page would say, in this order: whether it is taking new NHS patients right now or only private ones; how to register or book; what to bring to the first visit; and what a first appointment costs, or a link to the fees page. If you are not taking NHS patients, say so plainly and keep the page dated, so patients aren't left phoning to find out.
The footer: what every page should carry
The GDC's guidance lists details a practice website must show. The footer is the easiest place to put them so they appear on every page:
- the practice name and the address where treatment is given;
- a phone number and an email address;
- the GDC's address and contact details, or a link to the GDC website;
- the practice's complaints procedure, and who patients can go to if they're unhappy with the response (the relevant NHS, or equivalent, body for NHS treatment, and the Dental Complaints Service for private treatment);
- the date the website was last updated.
Each clinician named on the site also needs their qualification, the country it came from, and their GDC registration number, usually on the team page. The guidance also says the website must be kept up to date so it reflects who works at the practice and what it offers.
What Google needs that patients don't see
Two things help Google understand the example site. First, a title on every page that describes that page: Google's guidance warns against repeated or boilerplate titles, and suggests keeping the practice name short, at the start or end of each title. Second, structured data: Google supports local business markup that tells it your address, opening hours and phone number in a form it can read. We'd also keep your Google Business Profile's name, address and hours the same as the website's; our Google Business Profile guide for dentists covers setting it up.
Next step
If you want to know how your own site compares with this example, our free website review checks your website, your Google Maps visibility and whether AI assistants recommend you, and lists the three fixes most likely to help.
Questions people ask
What pages should a dental practice website have?
At least a homepage, a page for each treatment you want to grow, a new patient page, a fees page, a team page with each clinician's qualification and GDC number, a contact page and a complaints page. The footer is the easiest place for the details the GDC says a practice website must show, so they appear on every page.
Does a dental website have to show GDC numbers?
Yes. The GDC's guidance says a dental professional named on a website as providing care must have their professional qualification, the country it came from and their GDC registration number displayed.
Can a dental website call a dentist a specialist?
Only if the dentist is on one of the GDC's specialist lists. Other dentists can say they have a special interest in, are experienced in, or limit their practice to a treatment.
Why does the example use a fictional practice?
So the weak and better wording can be shown side by side without judging any real practice. The details the GDC asks for and Google's advice on titles apply to every practice website.